Cairns builders work on survival strategies!

Cairns builders work on survival strategies!

FOCUSING on customer service is one of the key survival tactics builders have been implementing to endure the tough economic times.

This is one of the key results of a survey undertaken by Master Builders and will be highlighted during the group's annual road show in Cairns in two weeks' time.

Rebuilding the building industry one business at a time is the theme of the road show on November 24.

Master Builders housing policy director Paul Bidwell said the results of the latest members' survey, which explores the top business survival tactics used by builders, will be revealed at the road show.

The report said it was clear that many had employed a diverse range of strategies, from cost cutting to changing their product line and focusing on customer service.

High on the list was customer service to retain clients and generate referrals, according to 64 per cent of builders surveyed.

They also reduced staffing levels by hours or numbers (68 per cent), changed one or more suppliers to reduce costs (59 per cent), reduced non-labour overheads (50 per cent), reduced the price of products and/or services (45 per cent), improved business practices (36 per cent) and marketing (23 per cent).

Mr Bidwell said builders were becoming more efficient.

"Far North Queensland builders also focused on strengthening their customer service to generate repeat business and widen their referral network," he said.

The report found that most, 68 per cent, said the Queensland Government's building boost grant had had no impact on residential construction.

"Inquiries and traffic have increased since the introduction of the grant," the report said.

"However, this is not yet translating into higher sales levels. This may change over the coming quarter."

Mr Bidwell said the road show would feature Olympian, television presenter and apprentice carpenter Duncan Armstrong as guest speaker on the theme of Rebuilding Queensland.

He said the road show would focus on planning for survival during difficult times and rebuilding businesses as the industry re-emerged from the global financial crisis and the subsequent building slump.

"Duncan Armstrong will speak about the motivation needed to survive and rebuild your business in Queensland's challenging building industry," he said.

"Our industry has taken the brunt of the hard economic times, but things are slowly starting to pick up and we want to ensure our members are well equipped to maximise their business potential during this time."

He said the road show would provide a one-stop-shop for Master Builders members and non-members who needed direction and advice to rebuild their business in the current economic climate.

The road show is at the Rydges Tradewinds Cairns hotel on November 24 at 4.30pm.


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